“Whatever It Takes” will be the official event song for the 2024 ICC Women’s T20 World Cup, according to the International Cricket Council (ICC). The competition is set to start on October 3.
“Whatever It Takes” will be the official event song for the 2024 ICC Women’s T20 World Cup, according to the International Cricket Council (ICC). The lively all-girl pop trio W.i.S.H., renowned music director Mikey McCleary, composer Parth Parekh, and Bay Music House collaborated on the soundtrack. The song is currently accessible for streaming and download on several global platforms.
Alongside the soundtrack, the official music video was also released, providing a cinematic sneak peek at the competition. Highlight reels of significant events in women’s cricket are included, and the choreography presents the ICC Women’s T20 World Cup 2024 as the year’s biggest event to watch.
In order to engage with younger fans and resonate with viewers worldwide, the song for the ninth edition of the ICC Women’s T20 World Cup adopts a global pop feel, merging enthusiasm and energy.
The all-girl pop sensation W.i.S.H. celebrates strong women in sports with a composition by Mikey McCleary that exudes a young vitality and contemporary flair. “Whatever It Takes,” the ICC Women’s T20 World Cup campaign motto, captures the spirit of elite cricket players who commit themselves to reaching the pinnacle of their sport. This idea is echoed in the song, which honors the dedication and spirit of greatness that define champions.
ICC releases the brand new anthem
The ICC is dedicated to making the ICC Women’s T20 World Cup 2024 the greatest platform for elite players to flourish, according to Claire Furlong, General Manager of Marketing and Communications for the ICC. The goal of introducing the official event song is to increase the global recognition of women’s cricket, which is already well-established. In addition to serving as an introduction to the incredible talent that will be on exhibit on the field, this soundtrack will serve as a means of encouraging a new generation of heroes to join the rapidly expanding global fan base of women’s cricket.
Extending the success of the 2023 tournament in South Africa, which garnered over 190 million global viewing hours – an astounding 44% surge over the 2020 competition – the 2024 event is anticipated to elevate the sport even more, drawing in new spectators and raising global engagement.
At the end of the Final at Dubai International Stadium on October 20, each of the ten participating countries will surely do “Whatever It Takes” to raise the trophy. The action is scheduled to start at the Sharjah Cricket Stadium in the United Arab Emirates on October 3, 2024.
Extending the success of the 2023 tournament in South Africa, which garnered over 190 million global viewing hours – an astounding 44% surge over the 2020 competition – the 2024 event is anticipated to elevate the sport even more, drawing in new spectators and raising global engagement.
At the end of the Final at Dubai International Stadium on October 20, each of the ten participating countries will surely do “Whatever It Takes” to raise the trophy. The action is scheduled to start at the Sharjah Cricket Stadium in the United Arab Emirates on October 3, 2024.
The song’s music director, Mikey McCleary, expressed his excitement for cricket fans worldwide to listen to it, saying, “I feel we have captured the vibe and the energy of a T20 cricket world cup in this song.”
