The 2023 ODI World Cup, held in India, produced an impressive economic impact of USD 1.39 billion, with tourism being a major beneficiary. This figure was highlighted in a report released by the International Cricket Council (ICC) on Wednesday. The Economic Impact Assessment, conducted by Nielsen, revealed that last year’s tournament was the largest ODI World Cup ever held.
ICC Chief Executive Geoff Allardice emphasized the significant economic power of cricket, stating that the 2023 Men’s Cricket World Cup generated a substantial benefit of USD 1.39 billion (Rs 11,637 crore) for India. This underscores cricket’s ability to drive major economic growth in host countries.
Tourism played a pivotal role, contributing USD 861.4 million in revenue from accommodation, travel, transportation, and food and beverages due to the influx of both domestic and international tourists. This surge in tourism highlights the World Cup’s substantial effect on local economies.
Secondary and incremental spending also significantly contributed to the economic impact, amounting to USD 515.7 million, which represents approximately 37 percent of the total economic impact. However, the ICC did not clarify whether this figure reflects actual revenue.
The event saw a record attendance of 1.25 million spectators, with nearly 75 percent attending an ICC 50-over match for the first time. Among international visitors, 55 percent had previously visited India, while 19 percent made their first visit due to the World Cup.
International tourists explored multiple destinations during their stay, contributing USD 281.2 million to the economy. Additionally, nearly 68 percent of international attendees indicated they would recommend India as a tourist destination to others, boosting India’s global image.
The World Cup also created over 48,000 full- and part-time jobs, supporting both tournament operations and the broader hospitality sector. Allardice noted that the event not only engaged fans but also significantly contributed to the economies of host nations.
